Logical Data Solution Logical Data Solution

Case studies

How clients use our data.

Three engagements across medical devices, diagnostics, and enterprise technology: what each team needed, what we built, and what changed.

Reaching the orthopedic surgeons who perform in-office procedures

The challenge

Trice Medical makes technology that lets orthopedic specialists diagnose joint problems in the office. Its sales team needed to reach the right surgeons in each territory. Generic physician lists mixed specialties together and carried outdated practice addresses, so reps spent time on contacts who would never use the product.

What we delivered

  • Built an NPI-matched list of orthopedic surgeons and sports medicine physicians, segmented by subspecialty and sales territory
  • Verified emails and office phone numbers and confirmed current practice locations before delivery
  • Added practice and hospital affiliation so reps could plan visits around groups rather than individuals
  • Refreshed the data as new territories opened

The outcome

Reps worked each territory from a clean, specialty-accurate list instead of filtering a general physician file themselves. Outreach went to the surgeons who could actually use the device, and the team could expand into new regions without rebuilding its data each time.

Putting oncology testing in front of the specialists who order it

The challenge

Cancer Genetics offers diagnostic testing used in cancer care. Its marketing team needed to reach the oncologists, hematologists, and pathologists who order tests, along with the lab directors who influence which labs a hospital uses. Previous lists bounced heavily and couldn’t separate community practices from hospital departments.

What we delivered

  • Compiled oncology, hematology, and pathology contacts with NPI, specialty, and practice or hospital affiliation
  • Added laboratory directors and pathology department heads at target hospitals
  • Verified every email before delivery to protect the team’s sender reputation
  • Split the list by practice setting so community and hospital audiences got different messages

The outcome

Campaigns reached the specialists who order testing, with far fewer bounces than the team was used to. Separating community practices from hospital departments let marketing tailor its message to each, rather than sending one email to everyone.

Account-based contact data for IT decision-makers across regions

The challenge

HCLTech sells technology services to large enterprises worldwide. Its teams needed contacts for the IT leaders at specific named accounts in several countries, from CIOs to heads of infrastructure and digital. Contact data from different sources didn’t agree, and coverage outside the US was thin.

What we delivered

  • Built contacts against a named list of target accounts rather than a generic industry pull
  • Covered IT leadership roles at each account across North America, the UK, and Europe
  • Verified emails and direct dials, and added technology details where the team needed them
  • Delivered one consistent format so regional teams worked from the same data

The outcome

Sales teams in different regions worked from one verified dataset covering the decision-makers at each target account, instead of stitching together sources that contradicted each other. Account coverage outside the US improved, so regional teams could run account-based campaigns on equal footing.

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